Mark Your IMEX Calendar Now for the 2020 Edition of the AIPC Sales and Marketing Summit | May 10
For each of the past 14 years, the AIPC Sales and Marketing Summit has proven to be the perfect kick-off for member participation in IMEX and all the client and industry interactions it entails. Summit participants have the opportunity to compare notes on current issues, consider the latest industry trends and hear from representatives of key customer groups before they hit the show floor and a time of intense industry competition. This year will be no exception.
The 15th in our series of AIPC Sales and Marketing Summits will be held May 10, 2020 in cooperation with IMEX. Now recognized as a key session for International Sales and Marketing executives, the purpose of the Summit is to create a forum in which key market issues and challenges can be assessed in a global context and new strategies developed to address them. Its proven formula of bringing together more than 80 senior-level convention centre sales and marketing executives combined with client representatives and marketing specialists in a workshop setting has delivered consistent results since its inception twelve years ago.
2019 SUMMIT THEME AND TOPICS
Adaptability, Flexibility and Meeting the Competition: Developing Your Marketing Strategy for Today's Urgencies
Today’s conditions make it vital for centre managers to understand the complex and constantly changing circumstances that exist in the market, and within these global challenges the destination-specific issues that set the context for how centres need to develop an effective and adaptable market approach. Working with city and destination marketing agencies as a fully integrated team is an essential component of a successful strategy. This year’s Summit will focus on how these relationships can be developed for mutual advantage, provide new client research results and create the opportunity to exchange ideas on the latest trends and hot topics.
The Big Picture: Industry Trends Impacting Centre Marketing
A View from the C-Suite: Are We Aligned on Priorities?
Destination Report: What’s new in developing a destination strategy
Changing the Client Engagement Process
Staying competitive: Building the case for evolving your centre product
Engage and Share Intel with Your Colleagues
DATE AND TIME | Sunday May 10, 2020 from 10.00 until 17.00 hrs.
LOCATION | Messe Frankfurt - Hall 4 - Hall Europa
EARLY REGISTRATION | Until March 15 | 175 EUR (includes lunch and coffee break)
REGISTRATION FEES | From March 16 | 195 EUR (includes lunch and coffee break)
TO REGISTER | [email protected]
The forum is a very valuable exercise and the results provide important guidance to convention centre executives as they look forward to competing in one of the most challenging and competitive markets we've ever seen.
For highlights of previous summits, please review the programs below:
AIPC Sales & Marketing Summit 2018 Program
AIPC Sales & Marketing Summit 2017 Program
AIPC Sales & Marketing Summit 2016 Program
AIPC Sales & Marketing Summit 2015 Program
AIPC Sales & Marketing Summit 2014 Program
AIPC Sales & Marketing Summit 2013 Program
AIPC Sales & Marketing Summit 2012 Program
AIPC Sales & Marketing Summit 2011 Program
AIPC Sales & Marketing Summit 2010 Program
AIPC Sales & Marketing Summit 2009 Program
AIPC Sales & Marketing Summit 2008 Program
AIPC Sales & Marketing Summit 2007 Program
AIPC Sales & Marketing Summit 2006 Program
In Partnership with IMEX